PluggedIn launches music entertainment website

MUMBAI: PluggedIn ( has announced the launch of its beta website, offering free to consumer streaming of the highest quality music videos available anywhere on the web.

The new entertainment website features over 10,000 HD and broadcast quality music videos from EMI Music, Sony BMG Music Entertainment, and other major and independent labels. The website offers more than one million artist profiles, and is powered by an innovative new media player that supports high-definition full-screen video playback with no buffering and DVD-like controls, a multimedia search engine and fan-centric community features.

"Until now, watching HD or even broadcast quality music videos on the web has been nearly impossible. Today we’re announcing a major step forward in the way that fans can connect with the high quality content and artists that matter most to them. We’re focused on building a unique experience for fans – a place where they can meet and interact with each other, and where they can enjoy, discover and share premium quality video content," said PluggedIn CEO Jeff Somers.

PluggedIn also announced a strategic partnership with leading entertainment and artist management company, Overbrook Entertainment. Overbrook is investing both its capital and resources into PluggedIn’s groundbreaking product and consumer experience. Overbrook’s principals are actor and musician Will Smith and entertainment industry veterans James Lassiter and Ken Stovitz.

"The experience that the PluggedIn team has created is truly world-class," said Overbrook head of interactive media Guy Primus. "They’ve reshaped the way people will enjoy music online by combining high-definition video with personalization, social networking and e-commerce tools. The fact that they’ve built all of this to be replicated across entertainment categories is even more remarkable, and we look forward to working with them on a variety of initiatives."

PluggedIn has initially licensed over 10,000 music videos and live concerts from major music companies such as EMI Music, the world’s leading independent music company, Sony-BMG, and an influential group of other major and independent music labels.

The PluggedIn website features popular artists and bands such as Radiohead, Joss Stone, Green Day, 30 Seconds to Mars, Coldplay, Gorillaz, Chemical Brothers, Norah Jones, Daft Punk, KT Tunstall, and Keith Urban, as well as talented emerging artists such as Matt Nathanson and The Kooks.

PluggedIn’s Media Player delivers a smooth, uninterrupted, full screen viewing experience and enables fans to watch stunning, HD quality music videos from their favorite artists. Videos are encoded for multiple bandwidths (dial-up, wireless and broadband) and DVD type controls allow for instant playback and skipping around.

"PluggedIn showcases our artists in a unique and exciting way," said EMI Music executive vice president, global sales, licensing and synchcronization Ronn Werre. "Its stunning, high quality video content, access to artists and social networking tools make for one of the best music discovery experiences for fans that I’ve ever seen."