Mumbai: Columbia Pictures and Metro-Goldwyn-Mayer Pictures are set to release Quantum of Solace on 14 November in North America. The strategic move places the highly-anticipated James Bond adventure one week closer to the prime movie-going holiday window and takes advantage of last week’s decision to move the release date of Harry Potter and the Half-Blood Prince.

"We saw the film recently in London and Marc Forster, Daniel Craig and the entire team at EON have truly delivered another extraordinary Bond adventure. Quantum of Solace is a seamless continuation of the storyline that began with the last film. We believe 14 November is a great date that allows us to play straight through Thanksgiving and right into Christmas," said Columbia Tristar Motion Picture Group chairman of worldwide marketing and distribution Jeff Blake.

Daniel Craig reprises his role as Ian Fleming’s James Bond 007 in Quantum of Solace, the Metro-Goldwyn-Mayer Pictures/Columbia Pictures release of EON Productions’ 22nd adventure in the longest-running film franchise in motion picture history. The film is produced by Michael G. Wilson and Barbara Broccoli and directed by Marc Forster. The screenplay was written by Paul Haggis and Neal Purvis & Robert Wade

Prince William and Prince Harry will attend the world premiere of the 007 adventure on 29 October in London. The film will begin its worldwide roll out on 31 October.