RealD achieves 100% growth worldwide, 400% in Europe


MUMBAI: RealD has doubled its installation base of RealD 3D equipped cinema screens worldwide and notched 400% growth in Europe in the first half of 2009. Far and away the world’s largest 3D cinema platform, RealD’s network of theatres is expanding at a breathtaking clip, nearly doubling the number of 3D cinema installations of all other 3D providers combined. The RealD 3D platform now accounts for over 8,700 screens under contract and over 3,200 screens installed in more than 45 countries with over 200 exhibition partners.

"Doubling our installation footprint worldwide and growing in Europe five fold in only 6 months is an extraordinary accomplishment and a testament to the exploding popularity of 3D cinema among moviegoers," said RealD chairman and CEO Michael V. Lewis. "RealD 3D continues to defy global financial trends with consistent box office results multiple times that of 2D screens. We expect the growth of RealD 3D to continue to accelerate as a result of the fantastic line-up of 3D films this summer and beyond."

The company recently supplemented its roster with multiyear partnerships with circuits in France, Germany, Austria and Ireland, driving its market leading European footprint to 400% growth in six months, now totaling over 2,000 screens under contract and over 750 RealD 3D screens installed.

RealD president of worldwide cinema Joe Peixoto added,, "RealD delivers the highest-quality 3D entertainment experience on screens up to 80 feet with a single projector, without the heavy capital layout of other 3D providers. This combination of quality and inherent value to our exhibition partners is what continues to make RealD the 3D provider of choice."

"It’s very exciting that we’re now beginning to see a significant 3D rollout into international markets, thanks in large part to RealD’s commitment to making this happen," commented DreamWorks Animation CEO Jeffrey Katzenberg. "We look forward to this higher level of deployment, as DreamWorks Animation has plans to release three feature films into theatres in 3D in 2010."

A driving force in this year’s elevated box office totals, RealD 3D consistently delivers three to four times per screen revenue of the same film on 2D screens, with blockbusters including DreamWorks Animation’s Monsters vs. Aliens and Disney Pixar’s Up having earned over $100 million on 3D screens. There are over 40 films slated for release on RealD 3D from all major studios, and more announced regularly, assuring the exponential growth of the RealD 3D platform.