RealD Adds Third Dimension to CinemaxX


MUMBAI: 3D cinema player RealD and German cinema circuit CinemaxX have partnered to equip CinemaxX theatres across Germany and Denmark with RealD 3D.

This multi-screen pact builds on RealD’s momentum that saw 400% growth across Europe in the first half of 2009, cementing RealD as the territory’s preferred 3D provider.

The multi-year agreement kicks off with 30 CinemaxX screens in Germany and Denmark immediately upgraded to RealD 3D in time for the highly anticipated September release of Disney Pixar’s Up. An additional 30 RealD 3D equipped screens will be added across the CinemaxX circuit by the end of the year, with an ongoing rollout of more RealD 3D enabled screens through 2010.

"We’re pleased to welcome CinemaxX to the RealD 3D platform. This partnership will assure moviegoers across the CinemaxX circuit will experience the extraordinary line-up of movies this year and for years to come in crisp, clear, fully immersive RealD 3D," said RealD Europe managing director Bob Mayson.

"We’re excited to partner with RealD to equip our circuit with the best 3D cinema technology available. RealD 3D will give CinemaxX audiences an unmatched 3D entertainment experience in time for this year’s top films," said CinemaxX AG CEO Christian Gisy.

Real D’s new generation 3D technology is deployed across the world’s largest 3D platform with over 8,700 screens under contract and over 3,200 screens installed in more than 45 countries with over 300 exhibition partners.