MUMBAI: Polaroid Eyewear, a division of Stylemark AG, and RealD Inc have signed a global license agreement to use the RealD brand in conjunction with the launch of a new generation of curved 3D glasses – Polaroid Premium 3D Eyewear.

Under the terms of the agreement, Polaroid Eyewear will distribute its RealD certified Polaroid Premium 3D Eyewear line to movie theaters and cinemas, eye care professionals and other retail channels through its global network of subsidiaries and distributors. Polaroid Premium 3D Eyewear will be compatible with all RealD 3D enabled movie theatres around the world.

"RealD is excited to partner with a brand like Polaroid that has a heritage in polarizing lens technology. Polaroid Premium 3D Eyewear promises a range of custom frames with precisely curved lenses so moviegoers can fully experience RealD 3D with an uncompromising field of vision and a pair of glasses to match their personal style," said RealD president of worldwide cinema Joseph Peixoto.

"We are a brand that is all about technical innovation, style and great value for the money. This endorsement from RealD recognizes the high quality of our 3D lenses, made possible only by our unique, patented ThermoFusion Technology, the same technology used to make our linear polarized lenses for the highly successful sunglass collections we sell worldwide. We are delighted to be associated with RealD and look forward to working closely with them and their other technology partners as 3D pushes into the consumer electronics mainstream," said Polaroid Eyewear president Andy Suszko.