MUMBAI: Reed MIDEM has appointed Anne de Kerckhove as the company’s director of the entertainment division. She will join Reed MIDEM later this month.

In this newly-created post, de Kerckhove will oversee Reed MIDEM’s MIPTV, MIPCOM, MIPJunior and MIPDOC television events and its music industry tradeshow, MIDEM. De Kerckhove will also head new business developments, including acquisitions, in the entertainment domain. She will report to Reed MIDEM CEO Paul Zilk.

Director of the Television Division Laurine Garaude, MIDEM director Dominique Leguern and New Business Development director (Entertainment) Franz Caduc, will report to de Kerckhove.

"We are delighted to have Anne de Kerckhove join Reed MIDEM and we look forward to her leadership in transforming our strong television and music brands and tradeshows into year-round marketing services that offer unique value to our clients worldwide," said Zilk.

"Anne brings a strong blend of operating and strategy skills to our company. She has great international experience, has worked with a wide range of customers and understands the digital transformation of the entertainment business," he added.