Rentrak signs contract with Free Speech TV

MUMBAI: Rentrak Corporation has inked a multi-year TV Essentials contract with Free Speech TV (FSTV). Rentrak’s service will help the network to better understand their audience.

Using both television and the Internet, Free Speech TV inspires viewers to become civically engaged to build a more just, equitable and sustainable society. Free Speech TV is owned and operated by Public Communicators, Inc.

"The intelligence that TV Essentials’ granular measurement provides into our viewership is invaluable. As an emerging network we are excited to partner with Rentrak to identify audience trends so that we can make smarter programming and promotional decisions," said Free Speech TV development director Giselle Diaz Campagna.

Rentrak’s TV Essentials is the television ratings database currency that measures all networks at a granular level in all 210 markets nationwide. The service incorporates data from over 17 million televisions and is the only fully-integrated system of detailed satellite, telco and cable TV viewing data commercially available.