MUMBAI: ROK Entertainment Group, the UK-based mobile technologies, applications and entertainment development company has announced that it has signed a contract with China Mobile Pakistan (CMPak) through its partners BPS to supply a portfolio of Pakistani and international content.

Under the terms of the agreement, subscribers will be able to watch the content over ROK’s Live TV product – a mobile streaming service where the consumer can watch a range of live content streamed to their mobile handset – due to be launched in the first quarter of 2008, as well as ROK Talk, which enables users to make multi-person calls from their mobile.

ROK and CMPak will share the revenue earned from the distribution with the charge-out to be agreed. The move represents ROK’s second deployment in Pakistan.

CMPak is owned by China Mobile following an US$400 million buy-in of incumbent operator Paktel with plans of investing another $400 million on running expenses and network expansion.

ROK CEO Laurence Alexander said, “We are delighted to have joined CMPak on this initiative to deliver new mobile entertainment services across Pakistan, which forms part of our strategy to offer our content to consumers globally. This relationship is a welcome addition to ROK’s partnerships with other premium service providers, and strengthens our marketing and customer service capability in a region showing strong demand for our products and services.”