Mumbai: The International Academy of Television Arts & Sciences announced its winners for the International Interactive Emmy Awards, organized for the third year in a row in Cannes, France.

Scandinavia led the evening with Finland’s children’s program Staraoke winning the Interactive Program category and Sweden’s participation drama The Truth About Marika winning the Interactive TV Service category. The Interactive channel award went to the United Kingdom’s WeDigTV.

"This year’s winners are an Illustration of how technology is enhancing viewer participation and bringing an added value to television content," said The International Academy of Television Arts & Sciences president and CEO Bruce L. Paisner. "We congratulate them on their achievements."

The event was held in partnership with Reed MIDEM and hosted by British comedian Brian Conley (The Brian Conley Show, Let Me Entertain You).

The awards ceremony and dinner was attended by over 150 international executives from the television, broadband and mobile industries and sponsored by Alcatel-Lucent.