Mumbai: S-Curve Records has signed a US distribution deal with Universal Music Distribution (UMD), the distribution division of Universal Music Group Distribution (UMGD), as well as an exclusive Canadian license deal with Universal Music Canada.

Since its inception in 2000, S-Curve has boasted an eclectic roster of critically-acclaimed artists.

Upcoming releases from S-Curve include the debut album from LA-based singer-songwriter Andy Grammer and new material from Care Bears on Fire and Diane Birch.

UMGD president and CEO Jim Urie said, “We are excited to welcome Steve and the entire S-Curve team. The range and quality of music is tremendous. We’re looking forward to maximize opportunities across a myriad of platforms for their artists."

S-Curve Records founder and CEO Steve Greenberg added, “we look forward to working with them to release music in new and exciting ways"