Imax and Samsung Electronics America ink marketing partnership


Mumbai: IMAX Corporation and Samsung Electronics America, Inc. have entered into a marketing partnership under which IMAX will license limited use of its trademark and two IMAX 3D films from its original 3D film library, Into the Deep and Galapagos. The 3D Blu-ray versions of the films are exclusive for the next 12 months to Samsung’s 2010 3D starter kit, which also includes 2 pairs of 3D glasses and is free to people who buy a Samsung 3D TV and a Samsung 3D Blu-ray device. The starter kit will be available starting this fall.

The agreement is consistent with IMAX’s stated intent to expand its business through strategic growth initiatives that capitalize on its brand and content, and to partner with companies that can deliver in-home 3D entertainment. The IMAX brand will be featured on packaging of Samsung products and displayed as part of the promotion of the products in retail stores around the world.

For Samsung, the agreement is part of the company’s ongoing commitment to provide consumers with new Blu-ray 3D content that, when shown on its latest line-up of 3D-capable HDTVs, delivers outstanding 3D entertainment in the home.