MUMBAI: Netflix, Demand Media, and ON Networks are the latest content providers to join Sony’s Bravia Internet Video platform.

In the fall of 2009, Netflix members will be able to instantly watch more than 12,000 movies and TV episodes on Sony Bravia Internet Video-capable HDTVs and on previous Bravia models compatible with Sony’s Bravia Internet Video Link module.

With Bravia Internet Video-capable HDTVs, users can enjoy access to one of the largest collections of premium and free on-demand entertainment directly on their HDTV. By connecting the TV to their existing broadband connection, users can access online video, music, and content from over 25 providers including Amazon Video On Demand, YouTube, Sports Illustrated, Sony Pictures, Crackle, Slacker, Epicurious.com, Concierge.com, Style.com, and Dailymotion.

"Sony was first to bring Internet video to TV and we continue to deliver the one of the largest and most diverse catalogs of content to customers through Bravia Internet Video. Adding Netflix gives many of our customers access to a vast library of streaming content through their existing Netflix accounts," said Sony Electronics’ television business vice president Jeff Goldstein.

Movies and TV episodes from Netflix can be watched instantly on Sony’s Bravia Internet Video-capable HDTVs through a Queue-based user interface. Netflix members can add movies and TV episodes to their instant Queues on the Netflix Web site. Those choices will then be automatically displayed when a user selects Netflix on the Bravia Internet Video platform.

Demand Media recently launched content on the Bravia Internet Video platform from its wholly-owned Web sites including Golflink.com, LIVESTRONG.COM, and eHow.com.