MUMBAI: Sony Electronics has entered into purchase agreements with Digital Cinema Implementation Partners (DCIP), under which Sony Digital Cinema 4K projection systems will be deployed to both AMC Entertainment Inc. and Regal Entertainment Group theatres across the United States.

“We are pleased that AMC and Regal have recognized the benefits of Sony’s 4K technology and we are now moving forward. AMC and Regal’s commitment to Sony 4K  will significantly accelerate the expansion of digital cinema, and also enable exhibitors to provide their customers with a more dynamic and immersive movie-going experience on a much broader scale,” said Sony Digital Cinema Systems Division vice president Gary Johns.

Both AMC and Regal plan to install the Sony 4K systems across their circuits, creating the most extensive 4K deployment to date, with many of the screens planned to be outfitted for 3D using a combination of Sony and RealD 3D projection technology.

“We believe digital cinema enables the future for our industry, as it provides us versatility and delivers our guests a better entertainment experience. Sony’s 4K digital systems take the customer experience to the next level.  We are proud to install their systems in our circuit,” said AMC president and CEO Gerry Lopez.

“Regal Entertainment Group selected Sony 4K systems because they provide the highest resolution possible for a picture-perfect presentation. Regal is now poised to expedite our nationwide digital rollout of Sony 4K projectors and 3D technology.  Regal continues to accelerate the expansion of RealD locations and our capacity for presenting 3D movies. Digital 3D movies have already proven to be a big hit at Regal’s box offices.  Patrons have enthusiastically responded to our Sony 4K projectors for a truly state-of-the-art experience,” said, Regal Entertainment Group CEO Amy Miles.