Sony Pictures acquires select rights to By The People: The Election Of Barack Obama


MUMBAI: Sony Pictures Worldwide Acquisitions Group (SPWAG) has acquired all media rights internationally (excluding UK television) and domestic home entertainment rights to the previously untitled documentary feature film By The People: The Election of Barack Obama.

Produced by Edward Norton’s Class 5 Films and directed by Amy Rice (From Ashes) and Alicia Sams (Toots), By The People: The Election of Barack Obama will be released theatrically in the U.S. by HBO Documentary Films.

The documentary follows the former Senator from the announcement of his candidacy to his historic election and inauguration as the first African American president of the United States. Told through unprecedented and exclusive footage of Obama and his staff, the film offers viewers an all-access pass to campaign life on the road to the White House.

"This remarkable film gives us a unique behind-the-scenes look at a truly transformative event. The filmmakers have done a beautiful job of creating a compelling narrative, and we are proud to be able to make the film available to the global market," said SPWAG president Steve Bersch.

"Obama’s election was, clearly, a global event which people all over the world felt deeply about on both political and emotional levels. From the start, it was very important to us to share this film with as broad an international audience as possible and we’re really thrilled to be partnered with Sony in trying to achieve this because no company has more experience or reach in both the world markets and home video," said producer Edward Norton.

Sony Pictures Television is handling sales for TV (outside the U.S. and U.K.), mobile and new media.

Sony Pictures Television (SPT) president, international distribution Keith Le Goy stated, "The election of Barack Obama to president of the United States was one of the most important world events in 2008. The film allows viewers to experience Obama’s rise and we are thrilled to be the international distributor of the official film documenting this historic event."

The film was financed by GOOD, Green Film Company, Citi Productions and Class 5 Films.