MUMBAI: Sony Pictures Home Entertainment (SPHE) and Redbox Automated Retail have signed a multi-year distribution agreement which will make SPHE new release, direct-to-video and catalog titles available to consumers through more than 17,000 Redbox kiosks nationwide.
SPHE president Bishop said, "Our consumers have always been the best barometer of where our business needs to go, and clearly Redbox has become an important distribution option. The agreement supports two of our overall business objectives – increasing the availability of our titles and eliminating a key source of previously viewed product in the marketplace."
Redbox president Mitch Lowe added, "Redbox is thrilled to build on our positive relationship with Sony Pictures Home Entertainment and to provide our consumers with increased access to their favorite titles."
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