Mumbai: Sony Pictures Television (SPT) has acquired the worldwide distribution rights to Rocketboom.com in all media. Under the agreement, SPT will manage Rocketboom’s current distribution agreements and increase distribution across all platforms.

Rocketboom will be fully integrated with Sony Pictures Entertainment’s Crackle, including putting the daily show on Crackle.com, presenting the show with a Crackle player on the Rocketboom.com website, and distributing it over Crackle’s syndication network, including direct to Sony BRAVIA televisions via BRAVIA Internet Video Link and mobile partners. Additionally, Sony Pictures Television will handle all of Rocketboom’s ad sales exclusively.

"Rocketboom is a pioneer in the video blog space and millions of viewers flock to it for its irreverent entertainment," said SPT executive vice president, digital distribution and mobile entertainment Michael Arrieta. "We’re thrilled to have it in our portfolio and to take it to the next level."

"We believe Sony Pictures Entertainment’s experience as a TV and Film company — and their established prowess as a distribution and ad sales partner, bring an unparalleled level of resources and infrastructure to a company like ours," said Rocketboom creator Andrew Baron. "We also believe in Sony Pictures Television’s overall strategy for the future and think they are a step ahead."