Sony Pictures Television launches PIX


MUMBAI: Sony Pictures Television today announced PIX, the first domestic network for mobile phones that will feature contemporary films.

Viewers on the go will now be able to watch comedies, cult classics, heart-pounding action films and family favorites from the studio’s vast library in the palms of their hands.

Subscribers of AT&T Mobile TV, launching in May, will be able to enjoy access to PIX on their AT&T mobile phones.

"PIX will give viewers their own personal movie theater wherever they take their mobile phones," said Eric Berger, vice president, mobile entertainment, Sony Pictures Television. "With an incredible library of quality Hollywood hits, it’s a mobile destination channel for convenient, enjoyable entertainment, and the latest offering in SPT’s distinctive portfolio of mobile games and video."

"We are thrilled to have PIX as a channel on AT&T Mobile TV, adding to the impressive television programming lineup that awaits our mobile customers," said Mark Collins, vice president of Consumer Data for AT&T’s wireless unit. "We are constantly looking for unique and compelling content offerings for AT&T customers, so being able to give them mobile access to the massive movie library of Sony Pictures Television via PIX is truly going to enhance their overall mobile experience."

Offering films from Columbia Pictures, Tri-Star, ScreenGems and Sony Pictures Classics, the ground-breaking service will include a versatile catalog of movies across all genres.

The films will also be accompanied by added value material. Titles will be available for up to one month, with films added weekly.

Some of the first titles to be offered include: Bugsy, Ghostbusters, Memento, Philadelphia, Karate Kid, Layer Cake, A League of their Own, Kung Fu Hustle, Resident Evil, In The Line of Fire, Groundhog Day, Stand By Me, Fisher King, and Roxanne.