Mumbai: Sony Pictures Television International (SPTI) has won an award for Best Original Programming, Mobile at the 2008 Mobile Excellence Awards. The award winners were announced at a ceremony in Los Angeles.

SPTI’s win was for Afterworld, a ground-breaking science fiction property. Consisting of 130 two-three minutes episodes, the futuristic 2.5D animated episodic property produced by Emmy Award nominated producer Stan Rogow, renowned multi-platform writer Brent Friedman, and Jeff Sagansky’s Electric Farm Entertainment (EFE). SPTI and EFE also produced numerous digital derivative products in support of the series (destination website, mobile game, digital merchandise).

Afterworld was SPTI’s first-ever digital original production for exploitation across mobile, television, Internet, digital sell-through and gaming platforms throughout the world, spanning their distribution, international networks and digital business lines.