MUMBAI: TiVo president and CEO Tom Rogers will deliver a keynote speech on 7 October at the 25th edition of MIPCOM, the world’s entertainment content market, which takes place in Cannes from 5 – 9 October.

Rogers will share his vision for the future of television and advertising and will outline how TiVo has revolutionized the way consumers watch and access home entertainment.

"I am honored to speak at MIPCOM 2009. MIPCOM is an important venue to discuss opportunities and challenges related to our industry. The media industry must do more to meet consumers’ expectations by giving them the freedom to control their viewing experience," he said.

When he took up his post at TiVo in 2005, Tom Rogers’ first mission was to reposition the company by putting it at the heart of the digital revolution. He redefined the company’s business model and technological strategy to bring TiVo to the forefront of current changes in technologies.

Founded in 1997, TiVo, the creator of and a leader in television services for digital video recorders prompted a whole new approach to television thanks to its development of the first commercially available DVR, which empowered the viewer to take control of their TV experience.

Rogers keynote will open MIPCOM’s Connected Entertainment conference track, which focuses on the impact of Internet-enabled TV and how technology is changing the face of content delivery to the home.