Mumbai: Toby Emmerich has been named President and COO New Line Cinema and will lead its reorganization to become a stand-alone production entity as part of Warner Bros. Entertainment, it was announced by Warner Bros chairman and CEO Barry Meyer and president and COO Alan Horn.

New Line will continue to maintain its own development, creative and production teams. In addition, New Line’s marketing, publicity, distribution, business and legal affairs and physical production will report to Emmerich, but will closely coordinate with their Warner Bros. counterparts.

Emmerich will report directly to Horn. He will also work closely with Jeff Robinov, President, Warner Bros. Pictures Group, as New Line will utilize WBPG’s existing infrastructure to reduce costs and take advantage of Warner Bros.’ industry-leading scale.

"There isn’t a better person than Toby to help us keep New Line vibrant, relevant and a key asset for Warner Bros.," said Meyer.

"Toby has played a major part in New Line’s success over the last decade and helped define the company’s taste and style in movies," said Horn. "Quite simply, he’s a great film executive. He’s highly respected, and he has solid relationships across the industry. Toby and New Line are both great additions to our Studio."

"I’m very excited to lead the next chapter in New Line’s history and am looking forward to the new challenges that lie ahead," said Emmerich. "I plan to continue New Line’s long and productive history as a company that can create hits in new niches—whether it’s expanding the horror genre with films like The Texas Chainsaw Massacre and Freddy vs. Jason, or turning an R-rated comedy like Wedding Crashers into a blockbuster."