TRACE co-founder to speak at CASBAA


MUMBAI: TRACE, the first and only television channel exclusively dedicated to urban music and culture, will be a key player at the annual convention of the CASBAA (The Cable and Satellite Broadcasting Association of Asia), which takes place this week in Hong-Kong.


TRACE co-founder, chairman and CEO Olivier Laouchez will be a speaker at the opening conference of CASBAA ‘Content in Perspective’. He will explain how TRACE’s content approach and positioning gave TRACE brand and TV channel a leadership position in its segment in more than 100 countries.


Together with Geraldine Pamphile, the newly appointed TRACE Asia Pacific Director, Olivier Laouchez will meet top executives from major Asian TV distributors, aggregators and content producers.


In just a few months, TRACE has already secured linear TV or content distribution contracts in India, Malaysia, Indonesia, Japan, Taiwan, Thailand and China.