MUMBAI: IMAX Corporation, DreamWorks Pictures and Paramount Pictures will digitally re-master Transformers into IMAX’s immersive format and released to IMAX theatres on 21 September.
The Michael Bay-directed movie, which has already generated $310 million in gross box office receipts domestically since its premiere in conventional theaters on 3 July, will be enhanced into The IMAX Experience through IMAX’s DMR (Digital Re-Mastering) technology.
“IMAX’s all-encompassing format takes Transformers to a whole new level of detail and intensity,” said
“As fans of Transformers await the release of the DVD in the fall, they will have a brand new way to experience the adventure — as if they are actually part of the movie. The images and sound in Transformers are perfectly suited to The IMAX Experience and we are very excited to share the IMAX version with the film’s present and future fans,” said IMAX co-chairmen and co-CEOs Richard L. Gelfond and Bradley J. Wechsler.
