MUMBAI: Tatia Adams Fox has been promoted to vice president of marketing for Universal Motown Records.

In this new role, Adams Fox will be responsible for creating integrated online, branding, and marketing campaigns on behalf of her roster of Universal Motown Records artists, which includes Akon, Kat DeLuna, London, Shontelle, Suai, Sweet Rush, and Michael Jackson: The Remix Suites I-V.

Universal Motown Records executive vice president of urban marketing Shanti Das said, "Tatia has been a valued leader in the company developing innovative and creative marketing strategies for many of our artists. Her understanding of the current marketplace as it relates to music, the digital platform, and the increasing need for brand partnerships makes her a tremendous asset to the team."

"I’d like to thank Shanti Das and Sylvia Rhone, president of Universal Motown Records, for their continued support over the years. It has been a wonderful journey learning and growing under their leadership. This is a very exciting time in the music industry as mobile, digital, and traditional marketing have become synonymous. I look forward to new challenges and developing integrated campaigns that will break new artists and elevate our established artists," said Fox.

Previously, Fox was senior marketing director for Universal Motown Records.