MUMBAI: Universal Music Group (UMG) set a new precedent as its youtube channel streamed over one billion music videos to date, making it one of youtube’s most popular video channels, according to the worldwide video sharing network.

Having been ranked as the #1 channel on youtube’s ‘Most Viewed – All Time’ chart for over a year, UMG is currently streaming over eight million videos per day. In total, UMG is significantly surpassing popular channels such as CBS and NBC by hundreds of millions of views.

“The unprecedented success of our channel not only highlights the immense popularity of our artists’ videos, but the value of music generally to such services as youtube,” stated Universal Music Group Distribution executive vice president and general manager, digital distribution Amanda Marks. “Universal Music remains committed to providing consumers the very best in music entertainment from our broad array of chart-topping artists in as many new and dynamic ways as possible.”