Universal Music Group expands direct-to-consumer Latin mobile offerings


MUMBAI: Universal Music Group (UMG) will be expanding its lineup of direct-to-consumer mobile content and services for Spanish-speaking and bilingual music fans through the use of Mozes Connect, a mobile engagement platform from Mozes, now providing Spanish-language support.


UMG has an existing agreement with Mozes. By leveraging the Mozes Connect platform, UMG is opening additional channels of content discovery and delivery to Spanish-speaking and bilingual music fans through an extensive array of direct-to-consumer mobile products. In turn, UMG artists will be able to establish direct connections with Spanish-speaking fans through rich, interactive mobile campaigns such as text updates, mobile sweepstakes and online widgets in Spanish. Campaigns created in Spanish can also be directly promoted to their Facebook and Twitter pages from within the Mozes Connect platform, encouraging social engagement among Spanish-speaking fans.


Universal Music Latin Entertainment senior vice president digital Skander Goucha said, "Universal is committed to providing Spanish-speaking and bilingual music fans everywhere with even more compelling interactive opportunities to connect with their favorite artists by personalizing their mobile devices. Until now, we have been unable to find the right platform that would enable us to meet the needs of this heavily mobile-active fan base in their native language. So thanks to the incredible support we are receiving from Mozes, we’ll now be in an even better position to extend these artist opportunities and products across the widest array of available wireless devices in Spanish."


Mozes CEO Dorrian Porter added, "Mobile engagement is the most effective way to reach multicultural audiences and deliver measurable results that justify the investment. With the launch of our new Spanish-language support, Mozes is dedicated to empowering marketers to deliver interactive mobile experiences to the Spanish-speaking community."