Universal Music Group, Qualcomm ink deal to expand mobile offering


Mumbai: Universal Music Group (UMG) and Qualcomm Incorporated announced that UMG will expand its lineup of direct-to-consumer mobile content and services for music fans by leveraging Qualcomm’s BrandXtend solution. UMG’s mobile offering will be available directly to consumers through its artist Web and WAP sites, CD packaging and its GetMusic.com portal.

By leveraging BrandXtend, UMG is opening additional channels of content discovery and delivery to music fans everywhere offering an extensive array of direct-to-consumer mobile products, including ringtones, video ringtones, wallpapers, artist updates and more from thousands of the world’s most popular artists.

BrandXtend will allow UMG to effectively manage their direct-to-consumer content offering through its comprehensive capabilities including content delivery mechanisms, campaign management and robust merchandising tools which include recommendations, bundles, text campaigns and more. UMG’s use of BrandXtend for its direct to consumer mobile offerings is intended to help UMG bring even more exciting, new content to consumers, through the comprehensive promotion and management tools that the solution provides.

"Universal is committed to providing music fans with even more compelling interactive opportunities to connect with their favorite artists by personalizing their mobile devices," stated Universal Music Group Distribution vice president of marketing/digital Adam Flick.

"Due to the support we are getting from Qualcomm through BrandXtend, we’ll be in an even better position to extend these artist opportunities and products across the widest array of available wireless devices. As the demand for advanced mobile content grows, UMG will continue to lead the way in adopting the latest technology to offer fans the most dynamic interactive musical experiences possible."

"A direct-to-consumer mobile content offering benefits everyone from the end-user to the brand and the operator by driving revenue streams," commented Qualcomm Internet Services senior director and head of brand and affinity relations Brian Dunphy. "BrandXtend provides UMG with the tools, services and flexibility necessary to take their mobile efforts to the next level with more merchandising and direct marketing tools."

BrandXtend opens new channels for branded media, entertainment, music and game companies to deliver their content to consumers. A key aspect of BrandXtend is that it provides end users with a reliable and easy-to-use platform for the discovery and delivery of compelling mobile content. BrandXtend is aimed at driving the uptake of mobile content off deck and Qualcomm has collaborated with major brands to bring exciting, new content to operators and end-users while also supporting the growth of Qualcomm’s operator-managed mobile data offerings.

Qualcomm Internet Services enables mobile retailing solutions and Internet services that accelerate consumer adoption and usage of mobile data worldwide for its operator, brand & affinity and content provider customers. BREW and BrandXtend are comprehensive solutions for customers seeking to bring high-value wireless services to market and enhance the mobile experience for consumers. Customers also can benefit from a portfolio of adaptable, modular products that can be used to address specific mobile retail challenges from general merchandizing to personalized recommendations.