Mumbai: Universal Music Group (UMG) has promoted Tom Bennett to Chief Executive Officer of Bravado, its global merchandising division. The appointment, effective immediately, was announced by Universal Music group chairman & CEO Lucian Grainge, to whom Bennett reports. Formerly, Bennett served as Bravado’s North American CEO. He will continue to be based in New York.  

In this expanded role, Mr. Bennett will oversee the development, marketing and manufacturing of licensed products through all channels of merchandise distribution in 77 countries.

Recognised as a leader in the music and entertainment merchandise industry, Bravado possesses one of the most extensive and diverse client rosters in the business, and includes such chart-toppers as Alicia Keys, Iron Maiden, Robert Plant, Beyonce, Bullet For My Valentine, Celine Dion, Daughtry, Girls Aloud, Gwen Stefani, Kanye West, Kelly Clarkson, Korn, Led Zeppelin, Oasis, Pink, Robbie Williams, Shakira, Metallica, Red Hot Chili Peppers and the Who, among many others.  

"Music merchandising is now on the world stage," stated Grainge. "And Bravado defines and shapes this business. Fortunately, Tom’s experience and tenure with Bravado will ensure that the company’s legacy and future are assured."

Bennett said, "Bravado, because of its great history, is already positioned at the forefront of the music merchandising business.  With the added support of Universal Music Group’s resources and global reach, Bravado will grow and lead in this sector as never before.  We have decades of experience and an excellent artist roster that is the best.  With fresh investment and renewed purpose, Bravado will create and deliver innovative products and customized ideas to ever-expanding territories to maximize each artist’s – and each brand’s – merchandising potential and revenue.  I am confident that Bravado will continue to be the market leader."