MUMBAI: Joseph E. Cates has been appointed as senior vice president of technology for Universal Pictures.

Cates will oversee the studio’s technology group worldwide and lead the studio’s strategic efforts to develop and implement digital technologies that foster greater consumer access to film content. In addition, Cates will continue to manage content security and anti-piracy technology matters for the studio.

Universal Pictures vice chairman and Universal Studios executive vice president Rick Finkelstein said, "Technology is rapidly changing how our films are produced, distributed and viewed. In this new role, Joe will be able to leverage his experience to develop the innovative technological solutions, which are paramount to the success of our business. We are glad to have Joe in this new role."

Cates will work with all Universal Pictures divisions to research and develop emerging technologies; explore new formats and services for digital distribution; oversee technology issues related to digital cinema; represent the studio in industry forums; manage internal content security measures; and oversee external vendor issues with Finkelstein. He will also report to Universal Studios Home Entertainment (USHE) and Universal Pictures Digital Platforms president Craig Kornblau.

Kornblau said, "Finding new, innovative ways for consumers to enjoy Universal’s films in their own homes and on their personal media devices is key to our digital business strategy. Joe’s knowledge and expertise will be critical in building new digital businesses which give consumers the most compelling access to our films."