Universal Pictures restructures marketing team; Moses named co-president


MUMBAI: Universal Pictures president of marketing Eddie Egan has made some key changes in the studio’s marketing department.

As per the changes, 11-year Universal veteran executive Michael Moses will become co-president of marketing and report directly to Egan. In a restructuring of the creative advertising department, Maria Pekurovskaya has been promoted to executive vice president and head of creative advertising, where she will oversee newly appointed senior vice president of creative advertising Jackson George and senior vice president of creative advertising Scott Abraham. Frank Chiocchi, who is the executive vice president of creative advertising will continue to report directly to Egan. Pekurovskaya also reports to Egan.

"Michael is an incredibly gifted strategist. I trust his instincts and know he has the creative capacity and the experience to help me lead this team," said Egan.

Egan, who has been with Universal since 1994 and became president of marketing in 2007, will continue to oversee all aspects of marketing for Universal’s domestic feature-film releases, including creative advertising, media, digital marketing, publicity, creative services and promotions, research and administration. Egan reports to Universal Pictures chairman Adam Fogelson. In his new role, Moses will be involved in all areas of the department and will directly oversee publicity, digital marketing and creative services and promotions. Together, they will manage a staff of 104 people.

Moses is currently executive vice president of publicity and marketing, a position he has held since 2002. He came to Universal in 2000 as vice president of national publicity. For the past eight years, he has overseen domestic publicity campaigns for every Universal title. Before coming to Universal, Moses worked in publicity at Disney and, before that, Warner Bros.

"We identified Maria as a huge talent from very early on, and her abilities have continued to grow in the nearly 10 years she’s been at the studio. She and the entire team comprise what I feel is one of the most formidable creative departments in the industry," said Egan. Jackson George comes to Universal from Overture Films, where he served as head of creative advertising for two years.

"Jackson is strategic, passionate, tenacious, and wildly creative," said Pekurovskaya.