Mumbai: Buoyed by a vibrant video game industry that is enjoying unprecedented growth, eMarketer projects that US in-game advertising spending will increase from $295 million in 2007 to $650 million in 2012.

The Video Game Advertising report analyzes this exciting, fast-moving, multi-channel and exploding new advertising medium. In web-based games alone—including sponsored sessions and display ads in or around the online game space—eMarketer expects that ad spending for will jump 133% between 2007 and 2012.

The advergaming segment will also contribute to growth, as will console- and PC-based games.

The report aggregates the latest data from marketing and communications researchers with eMarketer analysis to provide information for smart and accurate business decisions.