MUMBAI: Viacom and Joost have recently signed a content partnership deal, that will have Viacom offering brands and free programming to consumers on the Joost distribution platform.
According to the agreement, Viacom’s divisions — MTV Networks, BET Networks and Paramount Pictures, will provide television and theatrical programming on the Joost platform. Joost is powered by a secure, piracy-proof Internet platform that enables premium interactive video experiences while guaranteeing copyright protection for content owners and creators.
Joost, says a company release, will allow users to have free access to programmes and channels not readily available on the web. Through Joost, viewers can watch programming from many of Viacom’s brands on their computers through a customisable platform with advanced television viewing features such as links that lead to more information or related websites based on the content; and a variety of plug-in applications, such as instant messaging, message boards, and news tickers.
Currently available in limited beta, Joost combines the best of TV and the best of the Internet by offering viewers a unique, TV-like experience enhanced with the choice, control and flexibility of Web 2.0.