MUMBAI: Virgin America, the new US start-up airline which plans to start domestic service mid-summer, will feature NBC Universal TV and film content on its in-flight entertainment system, Red.

The airline has already reached individual agreements with Disney, Fox, Paramount Pictures, and Warner Brothers to provide major theatrical content at every seat and on every flight.

“We’re excited to be working with NBC Universal to launch Red, our airborne interactive entertainment experience. NBC Universal’s creativity and large library of content fits perfectly in the Red experience,” said Virgin America director of inflight entertainment and partnerships Charles Ogilvie.

The NBC Universal agreement will help redefine the in-flight entertainment experience for Virgin America’s guests, by providing the very best in motion picture and television entertainment. Virgin America’s Red system will offer its customers ‘pay-per-view’ movies, live TV via satellite, a wide array of audio music entertainment including the ability to compile individual audio playlists, a selection of electronic games, and even meals on-demand.