MUMBAI: WantedList.com, a traditional adult DVD rental service has taken over XFlix.com as part of its growth strategy and has also ventured in the video on demand space.

WantedList, co-founder, Anh Tran stated, “As we progress into digital distribution to complement the physical goods market, this purchase was a great opportunity for our company. XFlix has a long history, with great people behind them. They have a strong domain, and their partnership with Media Conductor brings incredible value. The technology is extremely cutting edge and the video player is something that hasn’t been seen in the market as of yet.”

The new video on demand service has been tested with a few of WantedList’s customers over the past month and has proven to be a success. Like the company’s online DVD rental service, the new VOD service also allows users to watch its entire library of over 3,500 DVD quality titles online for one monthly fee. The company will be offering varying types of hybrid rental and video on demand plans for its existing user base.