MUMBAI: Warner Bros. Consumer Products has promoted Pilar Zulueta to executive vice president and general manager, Europe/Middle East/Africa (EMEA).

"Pilar has been instrumental in helping to lead our continued expansion and success in this key region with her strong leadership and expertise in the world of entertainment licensing. Taking on this more senior position allows her to play an even larger role in shaping the future of our business," said Warner Bros. Consumer Products (WBCP) executive vice president International Licensing Jordan Sollitto.

Zulueta continues to report to Sollitto and hold responsibility for the management of licensing and retail business development activities. Working with licensees, retailers, promotional partners and WBCP offices, she oversees regional sales and marketing initiatives related to key consumer products categories including, toys, apparel and accessories, house wares, promotions and publishing, among others.

Zulueta’s team also continues to lead the way with Looney Tunes Active. Prior to joining WBCP, Pilar held a variety of positions with RJR Nabisco and earned an MBA at the Instituto de Empresa in Madrid.