Warner Bros. Home Entertainment expands DVD to Blu-Ray upgrade program


MUMBAI: Warner Bros. Home Entertainment Group has expanded its DVD2Blu upgrade program. Consumers can select from 90 of Warner Home Video’s most popular titles to upgrade that include Under Siege and Superman II: The Richard Donner Cut as well as classics from the 1980s including Risky Business and The Lost Boys.


According to recently published figures by the Digital Entertainment Group, sales of Blu-ray hardware for the first quarter of 2010 increased by 125 percent over the same period in 2009. The DVD2Blu program will serve as a great way for new Blu-ray owners to jump start their Blu-ray Disc collections.


Launched in 2009, DVD2Blu.com is a site that allows consumers to upgrade the movies they already own on DVD to Blu-ray Disc, the absolute best in 1080p high definition picture and sound. The process to upgrade is simple. Consumers select the titles they want to upgrade on DVD2Blu.com, mail in their standard DVDs with pre-paid postage and a short time later receive copies of the same film on Blu-ray Disc.


Titles such as V for Vendetta, Deliverance and Ocean’s Eleven can be upgraded for as little as $4.95 plus shipping and handling charges.