MUMBAI; Dutch cable operator Ziggo B.V. and Warner Bros. Entertainment have launched the Warner TV subscription video-on-demand (SVOD) branded service in the Netherlands.

In addition, consumers will have the option to rent feature films on the same day as their DVD release through On-Demand, part of Ziggo’s Interactive TV service.

Under the terms of the deal with Ziggo, Warner TV will offer 150 motion pictures, 600 TV series episodes and 100 hours of animation each year to viewers in the Netherlands. The Warner TV programming will include television shows such as F.R.I.E.N.D.S and ER, as well as theatrical motion pictures like Harry Potter and the Sorcerer’s Stone, Ocean’s Eleven, The Matrix, The Matrix Reloaded, The Shining and All the President’s Men, among others.

"We are pleased to be licensing our programming for exhibition on the Warner TV service in the Netherlands and to be working closely with Ziggo to give Dutch consumers a legal and reliable way to watch our television and film programming at their convenience, on demand,” said Warner Bros. International Television president Jeffrey Schlesinger.

A range of Warner Bros. movies in HD will be added to the offer later in the year.

"We remain committed to finding new and innovative ways to make our entertainment available to the broadest possible audience, and so we are delighted to be working with Ziggo to allow many more consumers in The Netherlands to watch our TV and movie content when and how they want,” said Warner Home Video, Benelux managing director Jaap Brujnen.

"Quality is an absolute must to make our new Interactive TV service a success. This agreement with Warner Bros Entertainment will ensure our customers we can deliver them high quality content,” said Ziggo B.V. CCO Marcel Nijhoff.

This deal marks Warner Bros. Entertainment’s first launch of the Warner TV branded service in the Netherlands and continues the company’s expansion into advertiser-supported (AVOD) and SVOD branded channels around the globe.