MUMBAI: Warner Music International (WMI) appointed Natasha Billing as Product Innovation Director, Europe Middle East and Africa (EMEA), Warner Music International.

Based in London, Billing reports to Warner Music EMEA, WMI, Vice President, Digital Business, Eric Daugan.  Prior to joining WMI, Billing served as Senior Music Product Manager for Vodafone.

In this newly created position, Billing will play a key role in the development and implementation of WMI’s product innovation strategy across all platforms including mobile, online and physical formats. Her responsibilities will include working with WMI’s global affiliates in indentifying new ways to deliver and monetize content as well as creating engaging music-based consumer products and experiences.

Daugan said “We are very pleased to welcome on board such an experienced and talented product development executive. Natasha’s extensive knowledge of the mobile, broadband and TV entertainment businesses makes her a key hire for us in our ongoing transformation.  Furthermore, the creation of this position enhances our ability to aggressively pioneer new music experiences in the digital and physical worlds. I’m confident that Natasha’s appointment will enable us to increase our focus on newer areas of revenue such as our digital direct-to-consumer business and the delivery of many types of entertainment content.”

Billing commented, “I am delighted to be joining WMI at such a fascinating time in the business’ development and I am excited to be helping to make the most of all the opportunities that lie ahead.”