MUMBAI: Warner Music UK has added ticketing to their full service direct-to-consumer platform which offers artists the ability to retail gig tickets from their own websites, without the need for fans to visit a third party website.

Tickets, along with other products including merchandise, fan-clubs, digital and physical music formats, will all be available through one online shopping basket. Warner Music UK is partnering with CrowdSurge, to integrate the ticketing facility into the platform and to work with promoters to fulfill the ticket purchases.

Warner Music UK SVP Artist Partnerships Paul Craig said, “Our complete direct-to-consumer solution empowers artists to continually communicate with their audience, across a wide range of activities, via one destination. Our platform’s seamless integration with CrowdSurge’s first-class technology will help create unique commercial and creative opportunities with products and experiences fans won’t find anywhere else. We continue to develop our ability to partner with acts across all aspects of their careers and these sites are a perfect example of how we provide expertise and resource to deepen the connection between artist and fan.”

CrowdSurge chairman & CEO Martyn Noble said ,“We are immensely pleased that Warner Music UK chose the CrowdSurge integrated service, positioning themselves at the cutting edge of technology utilization and completing the full D2C service offering. The deal marks a definitive leap forward in bringing the artists closer to their fan base through one platform in a commercial environment that is both trusted and ethical”.