Warner Music UK and MUZU ink video content partnership


MUMBAI: Warner Music UK and MUZU have inked a partnership that will see Warner Music video content available on MUZU across UK and Ireland.

Under the terms of the deal, MUZU users will be given unlimited, on-demand access to thousands of videos from Warner Music’s roster of local and international acts. As part of the agreement, Warner Music UK and Muzu will share revenues generated by advertising through the site and its video player.

MUZU allows fans to create, watch and share music video playlists from wide-ranging video content including music videos, concerts, back-stage footage, documentaries and interviews. Registered users can embed their playlists on their social networking pages. Visitors will also be given the opportunity to purchase mp3’s, merchandise and concert tickets.

MUZU and Warner Music UK will work together to drive views, traffic and revenue on the MUZU platform as well as via syndication to MUZU’s publishing partners including Bebo, GigWise, Eircom.net and The Mama Group. In addition, Warner Music UK will also adopt MUZU as a promotional platform for events such as video premieres and exclusives as well as by embedding the MUZU video player into selected artist websites and social networking profiles.

MUZU co-founder and director of business development Ciaran Bollard said, "This is great coup for MUZU users given we are one of the only video services to have deals with all four majors and strong support and representation from the independent sector. Warner has really embraced MUZU and truly recognizes that a partnership is more than a license and will be working closely with us to co-market and syndicate the artist video content to drive new revenue opportunities."

Warner Music UK business development director Noel Penzer said, "The fact that music videos engage a huge, diverse and passionate online audience, covering a wide range of tastes and behavior makes a video platform built around music an attractive proposition to artists, labels, fans and brands alike. A highly flexible and easy-to-use site, MUZU is a first-class music experience which puts the relationship between fan and artist at its core. It enables people to interact with music content whilst ensuring that artists and their music companies share in the value created."