MUMBAI: Warner Music UK has appointed Raoul Chatterjee to the newly created role of director, commercial innovation, Warner Music UK (WMUK).

Effective from 5 May, Chatterjee will report to WMUK SVP, commercial and operations Alan Young.

Chatterjee’s main responsibility will be to collaborate closely with the Warner Music UK labels along with artists and their management to generate, develop and deliver strong product innovations. He will pioneer new configurations of digital, physical and merchandising formats to find original ways to connect artists with fans and help drive new sources of revenue. As part of this move, Jason Rothery, Mobile Account Manager, WMUK is to become Product Innovation Manager, WMUK reporting to Raoul.

Warner Music UK & Europe CEO John Reid said, "Whether it’s collectible physical product, value-added digital experiences or innovative combinations of both, we continue to demonstrate our leadership in the development of new forms of music consumption. It’s clear that Raoul possesses the crucial combination of industry experience, commercial acumen and original-thinking needed to work with our first-class roster of artists and make this exciting new function a success."

Raoul was most recently Managing Director at Trinity Street Direct, where he oversaw direct-to-consumer propositions for artists such as Oasis, Elbow, Arctic Monkeys and Snow Patrol. Before that, he was Director of Sales & Digital at Ministry Of Sound. Raoul started his career with eight years at Warner Music, rising to the head of Commercial New Media team.