MUMBAI: Warner Music Group (WMG) has announced an extension of its industry-leading environmental program to include a “zero landfill waste” and “carbon-neutral” post-Grammy event. The WMG event will be held immediately following the 50th Annual Grammy Awards in Los Angeles on 10 February.

‘Zero waste’ entails the elimination of waste in all of its forms (solid waste, emissions, hazardous waste, etc.) through the efficient use of resources and use of environmentally friendly resources. 

California governor Arnold Schwarzenegger said, “California has consistently led the nation in environmental protection and we have learned that we can help our environment while at the same time protecting the economy and our lifestyles. I am very pleased that Warner Music Group, working with city, state and local leaders, has taken this issue to heart and is turning consumption into conservation on the important pop culture stage at this ‘zero waste’ event.”

The event will achieve ‘zero waste’ through a variety of green efforts, including carbon-offsetting the event’s energy usage; use of energy efficient lighting and bio-diesel generators; recycled paper products; use of local farmers’ markets and vendors; eco-friendly soaps and detergents; invitations printed on 100% recycled paper and manufactured with wind power; and composting of paper and food waste, among other efforts.

California‘s Integrated Waste Management Board, the City of Los Angeles‘ Bureau of Sanitation and Athens Services and several local companies and sponsors will partner with WMG. 

Warner Music chairman and CEO of US recorded music group Lyor Cohen said, “On an evening when we have so many industry luminaries celebrating our artists’ achievements over the past year, we felt it was equally important to turn the spotlight on the environment and remind others in the industry how they, too, can help promote a more environmentally-friendly music business. I also want to thank the city of Los Angeles and all our sponsors who have helped underwrite the event and share our vision for environmental awareness.”