MUMBAI: Warner/Chappell Music, the music publishing arm of Warner Music Group Corp. has tapped industry veteran Tracy Gershon as senior vice president and head of A&R, Nashville.
Effective immediately, Gershon will report to Warner/Chappell Music president and chairman and CEO, Warner/Chappell Music U.S Scott Francis.
Known throughout the music industry as a top A&R executive whose artist and songwriter signings include The Mavericks, Miranda Lambert and Carlene Carter among others, Gershon will play a major role in the company’s signing of emerging and established songwriters and artists, acquiring songwriter catalogs via strategic partnerships, and other new business ventures, and also pairing Warner/Chappell songwriters with recording artists.
Francis said, “I am truly excited about Tracy coming on board to lead and oversee our A&R efforts in Nashville. She is a truly special, creative executive who is able to identify and successfully develop emerging songwriters and artist-songwriters early in their career and help them reach their full potential. Her extensive knowledge of the music industry, including A&R, artist management and development, and music publishing make her an ideal choice to strengthen Warner/Chappell as a creative force in country music.”
Gershon added, “I’m thrilled to be joining Warner/Chappell at such an exciting time with Scott running the company. He and I share the same vision and love for songwriters and artists. Now more than ever emerging songwriters need strong partners in music publishers to help them not only identify opportunities to partner with recording artists but also help them to take advantage of the opportunities for their songs in film and television, online, mobile, and many other platforms."
Prior to joining Warner/Chappell Music, Gershon served as Warner Bros vice president A&R. Records Nashville, from 2005 to 2008, where she oversaw the creative direction of the company’s roster of artists including Big and Rich, Faith Hill, The Wreckers, Blake Shelton and James Otto, among others.