Mumbai: Warner Music Group (WMG) company WEA announced the promotion of Perry Bashkoff to Vice President, Digital Sales and Marketing. Based in New York, Bashkoff will continue to report to WEA senior vice president Larry Mattera.

In his new role, Bashkoff expands his previous responsibilities managing WMG’s east coast mobile and online retail initiatives to now include WMG’s day-to-day, social media and advertising-supported sales and marketing efforts with major US digital music providers. Bashkoff will work closely with WMG’s recorded music labels and WEA’s digital retailers to develop and implement digital sales.

Mattera said, "For the last five years Perry has shown his expertise in developing creative, successful sales plans that have been driving digital revenue for our artists and labels. Now, as we expand our reach even further into the online social media space and push for greater ad-supported opportunities for our artists, Perry’s leadership and strategic thinking will play an important role."