Webalo to provide Lionsgate with box office data on mobile


MUMBAI: Lionsgate and Webalo have signed an agreement that will enable the studio’s executives to be the first to receive smartphone access to up-to-the-minute figures about box office receipts and other performance data.

This mobile access to time-critical performance metrics was accomplished in a nearly turn-key fashion by utilizing Santa Monica-based Webalo’s Mobile Dashboard Platform.

The Mobile Dashboard permits companies to constantly extract critical information from internal business reports, and distribute that data directly to the smartphones carried by their mobile workforce. Formatting of the data for easy reading is done automatically by Webalo’s platform, and the initial deployment of these reports can be done in-house in a few hours using a simple Web browser interface.

When obtaining data via their mobile device, Lionsgate executives will receive real-time box-office and financial data from their internal SAP system reports. The Webalo Mobile Dashboard then reformats each report dynamically to conform to the look and feel of each executive’s mobile device, thus guaranteeing readability – and ships it off to the device on demand.

"We take great pride in our position as the leading next generation studio. Key to our strategy is to aggressively embrace new media and technology, and to continuously seek innovative models both in terms of our content delivery and in our business infrastructure," said Lionsgate chief information officer Leo Collins.

Webalo president and CEO Peter Price added, "Up-to-the minute box office and other vital performance data right to your pocket represent the next ‘must-have’ for the entire entertainment industry. We are delighted that Lionsgate has utilized our unique platform to take such a pioneering step."

Price commented that entertainment executives have been crying-out for ways to increase their business efficiency, save money, and make more informed decisions, "…and our Mobile Dashboard fits those needs to a ‘T’," he said.

Lionsgate expects to expand the Mobile Dashboard offering internally to several hundred employees and associates in the future.