YouTube & Sundance Institute join hands for Screening Room


MUMBAI: YouTube has collaborated with Sundance Institute and American Honda to showcase in-depth, behind-the-scenes footage of the Sundance Institute Directors Lab in the YouTube Screening Room (

For a six week time period beginning 20 July, 2009, Honda, as part of its corporate brand campaign, will exclusively sponsor the YouTube Screening Room. For the first two weeks, The YouTube Screening Room will feature four short films from directors who have previously attended the Sundance Institute Directors Lab. These include Voice of an Angel from Josh Marston; 5 Feet High and Rising from Peter Sollett; Family Remains from Tamara Jenkins and Gowanus, Brooklyn from Ryan Fleck and Anna Boden. In addition, Honda’s Dream The Impossible Documentary Series will be showcased in the YouTube Screening Room.

For the remaining four weeks, the YouTube Screening Room will feature eight exclusive behind-the-scenes videos from the 2009 Sundance Institute Directors Lab. These videos are designed for the YouTube community and highlight the mechanisms that help the eight participating filmmakers realize their dreams. The Sundance Institute Directors Lab provides an opportunity for filmmakers to develop a distinctive new work under the guidance of accomplished Creative Advisors in an environment that encourages innovation, collaboration, and risk-taking.

"The YouTube Screening Room was designed for people to discover new talent while being entertained and informed through film. We are excited to build on that mission by working with the Sundance Institute and Honda to give audiences a glimpse of the creative process behind filmmaking," said YouTube entertainment marketing manager Sara Pollack.

"At the Sundance Institute Directors Lab, filmmakers are given the space to explore the full potential of their projects and their craft by rehearsing, shooting, and editing key scenes. We are thrilled that The Screening Room will provide a window into the creative process of our new discoveries and showcase the early work of leading independent filmmakers who have emerged from the Labs in previous years," said Sundance Institute director of the Feature Film Program Michelle Satter.

"This exclusive sponsorship gives Honda a unique opportunity to introduce the Dream The Impossible Documentary Series to consumers who value stories of achievement and creativity. Because Honda is a company built on dreams, we’re thrilled to help the Sundance Institute create eight short films and support aspiring film directors as they pursue their personal career dreams," said Honda manager of corporate advertising Barbara Ponce.