ZFriction, EA launch Vixture Gaming Championship

Mumbai: ZFriction Ltd in association with Electronic Arts, announced the launch of Vixture (www.vixture.com) with total prize money of Rs 50 lakh-the largest ever offered in any console gaming championship in India.  
"Unlike other parts of the world, gaming in India does not enjoy recognition as serious sport. Vixture will provide give a platform for budding Indian talent to showcase their skills. The largest ever prize money offered by Vixture indicates the commient of Zero Friction to gaming in India," said Zero Friction’s India subsidiary director Charu Sabale.

Vixture will target more than 50,000 gamers from more than 500 top gameplexes to battle it out to secure a place among the 64 finalist teams shooting for the top spot in Mumbai in a three-day Vixture final to be held on 13-15 June, 2008.

Vixture will feature five globally popular games by Electronic Arts – Crysis, Need For Speed ProStreet, EA SPORTS Cricket 07, EA SPORTS FIFA 08, and EA SPORTS Fight Night Round 3. While Crysis will involve all five players from the teams, other games will be single person shootouts. For the first time in India, gamers will have the opportunity to play Crysis-the most sophisticated and exciting science fiction shoot game created worldwide, in a professional multi-gaming competition.
Teams of five gamers each will play five games in a winner takes all competition that will have preliminaries in Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Pune between 15-30 May, 2008. In addition to the largest ever single prize of Rs. 20 Lakhs to the top team and Rs. 10 Lakhs to the runners-up team, top gamers in each of the five games on offer will win Rs 4 lakhs each.  
With the entry of global leaders like Electronic Arts aided by the rapid spread of broadband, India is one of the fastest growing gaming markets in the world.  
"This is a very unique opportunity to play five of EA’s top games in one of the largest gaming competition we’ve seen till now. Gaming in India is growing in leaps and bounds and we expect a great response from gamers from across the country and across genres", said EA Games India Pvt. Ltd., the Indian subsidiary of Electronic Arts, general manager Ajay Khanna.
Vixture 2008 is also supported by EA Sports and MTV.