Mumbai: MY FM 94.3 has brought a new program My Ka Laal for the young guns of India where every Sunday school children are invited to be Radio Jockeys for a day. The initiative not only binds the listeners to MY FM, but also provides young children with a window into the radio Industry and an opportunity to talk about issues of their choice.
 
Currently on air in Chandigarh and Ahemdabad, MY KA LAAL has been viewed as an innovative programming show. Nivedita Gouthi, a parent said, "The city gets a new perspective, a fresh thought when kids give their opinion to it… I felt thrilled when my child was My Ka Laal…"
 
Students undergo an audition and later every kid selected is trained by MY FM on various aspects of handling the radio. Underlining the importance of the show St. John’s School, Chandigarh senior counsellor Jayanti Banerjee said, "My Ka Laal was definitely a beneficial experience for my students as it allowed them to talk on important social issues close to their heart. It also ensures commitment because children love to live up to the public image they get out of this programme."