MUMBAI: Aamir Khan and T-Series went all out to promote the music album of the film Peepli [Live], which was launched earlier in the month with a live performance by the artists involved.

T-Series president Media, Marketing and Publishing (TV) Vinod Bhanushali said, “We have an association that is not just successful but one of great mutual trust and respect with Aamir, right from his breakthrough film 22 years ago, QSQT, as well as Dil and Dil Hai Ke Manta Nahin in the time of Gulshanji to the recent blockbusters like Dil Chahta Hai, Ghajini and 3 Idiots”

Bhanushali adds, “Since the film does not star Aamir, it was necessary to create a strong acceptability and the right buzz, especially since the songs are situational. From day one plans were made and this has given results not just among young urban generations but across the country. In fact the response is way beyond what we expected.”