Baba Arts inks deal with Moser Baer

MUMBAI: Baba Arts Ltd has inked an eight year agreement with Moser Baer to exclusively manufacture, market and distribute over 450 Telugu film titles of the company. The agreement will entitle Moser Baer to exclusively manufacture market and distribute VCDs and DVDs of these titles in the Indian market.

Baba Arts is the sole copy right holder of over 450 Telugu titles. The company has entered in to this tie up as the Telgu video market is buoyant. With the manufacturing and marketing capabilities of Moser Baer, Baba Arts will be able to exploit the vast potential to generate income and realize profits from its repertoire of Telugu titles.

In 2006 Baba Arts had entered the space of Telugu titles in home entertainment. Some of its leading titles are Bhakta Prahlad, 10 Class, Manasantha Noove, Veede, Bobby, Bombay Priyadu, Varshani, Chennakesava Reddy, Bhatka Tukaram, Dil, Illarikam and others.

Recently Baba Arts also forayed into the South Indian film production arena and produced a Tamil film titled Nenjirukkum Varai. The film is directed by S A Chandrasekaran and was released on 15 December, 2006.

On the Bollywood front, Baba Arts will be releasing Life Mein Kabhie Kabhie directed by Vikram Bhatt, in March this year

BOC Editorial

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