Bappi, Shaan unite for P&G’s music video


MUMBAI: P&G India and CRY have launched the Shiksha song and music video.


The video, titled Padhega India, Badhega India, Mille Sabko Shiksha ka Haq, has been put together by singer Shaan, music director Bappi Lahiri, the face of Shiksha Renuka Shahane, music video director Hansal Mehta and lyricist Virag Mishra.


The entire team was present to support the education of underprivileged children in India at the launch of Shiksha song and music video. Project Shiksha is a national consumer program run by Procter & Gamble (P&G) in association with Child Rights and You (CRY) and Sony Entertainment Television.


The decision to create a Shiksha song was a decision to tap into the power of music to inspire people to support Shiksha and help underprivileged children access their right to education.


The Shiksha song and video will be released nationwide to all music channels and will be aired and played across all supporting networks.